BE PREPARED: ON THE IMPORTANCE OF TRAINING TO SUCCESSFUL COMMUNICATION

Matt Moseley Blog

At dovetail solutions we not only do the work for our clients, but we also teach them how to do it themselves. Often times we help to build communications capacity for their own organization and we do this through trainings. dovetail solutions does multiple kinds of trainings for varied situations and needs. We can train our partners on how to be more …

Musings from the Front Lines of Crisis Communications

Matt Moseley Blog

Benjamin Franklin said is correctly: “It takes many good deeds to build a good reputation, and only one bad one to lose it.” If you have a big–or small business–things happen that are out of your control–or maybe they should have been in your control. Crisis happens. We always advise being proactive, but sometimes the situations require us to react. …

Making Affairs Public—Or Keeping Them Private

Matt Moseley Blog

Public Affairs is my favorite aspect of the communications business. But what is it exactly? Public Affairs is a term of art that describes the practice of managing an organization’s relationship with stakeholders and outside interests. These can include elected officials, regulatory, policy makers, customers, local community leaders, trade associations, business groups, non-profits, unions and the media. As a practitioner, we …

What is Public Relations?

Matt Moseley Blog

Advertising is something you pay for. Publicity is something you earn. At dovetail solutions our public relations practice is based on the art and science of enhancing or defending the reputation of an organization, company or an individual. There are many aspects of public relations and they may include reputation management, branding, building coalitions, media relations, messaging, events, community investment, …