5 steps to creating a winning social media strategy for your business

Courtney Lee Blog

STEP 1: Workshop business goals to find social connections. Companies investing in social media should start with a clear roadmap to understand how social media can impact business goals. It is a powerful marketing tool, and depending on the line of business you’re in, can have utility beyond marketing. It’s critical discuss what success looks like with your stakeholders – …

Which social media channels should I be on for my business?

Emily Desmery Blog

That is the million-dollar question.  Before taking an in-depth look at a few of the most popular channels, here are a few tips: Do look into each social media channel and determine what will work best for your business. For each channel, consider the product or service you are offering and the available human or financial resources at your disposal. Social …

On The Spot with Marissa Hoffman

Emily Holleran Blog

  As Director of Client Services at dovetail solutions, Marissa is responsible for both the big picture strategy and planning on behalf of our diverse client base, as well as the day-to-day management/oversight of all client accounts and proactively stewards and advises her team and clients on achieving agreed-upon goals and objectives. When people ask you what you like most …

What Makes Colorado Cool

Shane Ferraro Blog

People unfamiliar with or new to our state may ask, “What makes Colorado cool?” But those of us who are fortunate enough to know Colorado well are more inclined to counter, “What doesn’tmake Colorado cool?” Let’s start with the obvious, elevation-related reasons as to why Colorado is tops, literally. The Rocky Mountains — home to the highest peaks in central …

What We Are Reading

Courtney Lee Blog

As the season transitions, we’re busier than ever, but still work to stay sharp on industry trends, continuing education and general learning to expand our knowledge. Here’s a quick look at some of the books, articles and other media we’re into right now. The Shallows: What the Internet Is Doing to Our Brains By Nicholas Carr If you’re like us, …

Events Worth Attending – October 2019

Matt Moseley Blog

Events Worth Attending Matt Moseley Check out the new Mission Ballroom. Great line up of shows. Modern, spacious, amazing sound and easy to get a drink! In the month of October alone, there is Big Head Todd and the Monsters, Bob Dylan and Michael Franti & Spearhead. Beer Here! Brewing in the New West. If beer is you thing, there …

Firm News – October 2019

Andy Boian Blog

Thanks for coming back to The Ripple Effect. The whole dovetail solutions team and their significant others recently attended a fun event for one of our own, and during the toast, a team member remarked, “This isn’t just a team; this is a family.” Those words could never be more true. We love what we do and are so honored …

7 Reasons Branding Is More Important Than Ever Before

Emily Holleran Blog

Adapted from Entrepreneur Brand Defines the ‘You’ in Your Business Brands Signify Your Intent Branding Goes Past Mundane Transactions Branding Helps You Outdo Competition Branding Builds Trust Branding Opens Up New Revenue Channels Branding Harnesses the Power of Emotions Our team at dovetail solutions couldn’t agree more with the above and we offer digital branding & email marketing services. Former …

Looking for website design… and so much more?

Emily Holleran Blog

Our client, Venture Architecture created a unique company that specializes in architectural investment and acquisition and sales of properties with hidden potential. Despite the talent and experience of the two owners and the comprehensive professional services offerings, the company lacked entry into the market and needed full-scale design services, including brand creation, website design and content and business development strategy. …

Did you know we offer trainings geared towards your internal/HR needs?

Emily Holleran Blog

dovetail solutions offers a variety of trainings – from media relations to relationship development as part of our core services. But, did you know we also offer trainings geared towards your internal/HR needs as well? Through our Emergenetics Selection Program, we can reveal a candidate’s job motivations and aptitudes so you can determine if there is a match in job …