5 steps to creating a winning social media strategy for your business

Courtney Lee Blog

STEP 1: Workshop business goals to find social connections. Companies investing in social media should start with a clear roadmap to understand how social media can impact business goals. It is a powerful marketing tool, and depending on the line of business you’re in, can have utility beyond marketing. It’s critical discuss what success looks like with your stakeholders – …

What We Are Reading

Courtney Lee Blog

As the season transitions, we’re busier than ever, but still work to stay sharp on industry trends, continuing education and general learning to expand our knowledge. Here’s a quick look at some of the books, articles and other media we’re into right now. The Shallows: What the Internet Is Doing to Our Brains By Nicholas Carr If you’re like us, …