On the Spot with Lisa Gibbs

Courtney Lee Blog, Uncategorized

Lisa Gibbs is a principal and chief strategy and branding officer for Dietrich Partners, a professional services firm located in Denver. Learn more about Lisa at dietrichpartners.net. Tell us about your role at Dietrich Partners. What do you do, and what’s your favorite thing about your work? I wear a number of hats at Dietrich Partners. I am a principal …

Events Worth Attending – March 2020

Courtney Lee Blog

Events Worth Attending Courtney Lee As the season changes, the dovetail solutions team is looking forward to longer days and signs of spring. It may be too soon to pack away the parkas (at least in Denver), but there are plenty of opportunities to get out and about at events in the coming months. Whether you’re looking for networking opportunities …

5 steps to creating a winning social media strategy for your business

Courtney Lee Blog

STEP 1: Workshop business goals to find social connections. Companies investing in social media should start with a clear roadmap to understand how social media can impact business goals. It is a powerful marketing tool, and depending on the line of business you’re in, can have utility beyond marketing. It’s critical discuss what success looks like with your stakeholders – …

What We Are Reading

Courtney Lee Blog

As the season transitions, we’re busier than ever, but still work to stay sharp on industry trends, continuing education and general learning to expand our knowledge. Here’s a quick look at some of the books, articles and other media we’re into right now. The Shallows: What the Internet Is Doing to Our Brains By Nicholas Carr If you’re like us, …

Meet Courtney Lee

Courtney Lee Blog

PR as a catalyst for quality, community-driven journalism After eight years on the marketing team at Colorado Public Radio, I was hungry to make a professional change. I felt compelled to explore new opportunities and business challenges beyond the world of broadcast media, but wanted to stay connected to the mission-based, community-focused work I loved so much at CPR. What …