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STEP 1: Workshop business goals to find social connections. Companies investing in social media should start with a clear roadmap to understand how social media can impact business goals. It is a powerful marketing tool, and depending on the line of business you’re in, can have utility beyond marketing. It’s critical discuss what success looks like with your stakeholders – …

As the season transitions, we’re busier than ever, but still work to stay sharp on industry trends, continuing education and general learning to expand our knowledge. Here’s a quick look at some of the books, articles and other media we’re into right now. The Shallows: What the Internet Is Doing to Our Brains By Nicholas Carr If you’re like us, …