Our client, Venture Architecture created a unique company that specializes in architectural investment and acquisition and sales of properties with hidden potential. Despite the talent and experience of the two owners and the comprehensive professional services offerings, the company lacked entry into the market and needed full-scale design services, including brand creation, website design and content and business development strategy.
After assessing the needs of the company and the personal branding needs of the owners, dovetail solutions created a comprehensive brand plan, including a customized marketing package and business development strategy.
Elements included:
- Creation of logo and a tagline
- ID package: business cards, letterhead, note cards & envelopes
- Website, design and content
- Positioning statement and support messaging
- Network map
The combination of logo, ID package and website, along with the cohesive strategy to streamline and enhance existing business development efforts resulted in a highly successful overall presentation. The company’s brand plan was met with great success, elevating its professional image and securing multiple new business opportunities. The client is able to speak confidently and fluently about the business value proposition and differentiating factors, targeting potential clients and securing new business.