In the realm of communication, advertising is a transaction, while publicity is an achievement. At dovetail solutions, our approach to public relations encompasses both the art and science of enhancing or safeguarding the reputation of an organization, company, or individual.
Public relations encompasses a broad spectrum of activities, including reputation management, branding, coalition-building, media relations, messaging, event planning, community engagement, speechwriting, crisis management, and managing public interactions. It encompasses every point where a client interacts with the public.
Public perceptions of public relations vary widely. In 2012, The Public Relations Society of America sought the best definition, receiving thousands of submissions. They ultimately settled on this concise definition: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
At dovetail solutions, we distill public relations to storytelling and the framing of issues. We believe that the ability to communicate effectively is paramount for any organization, company, or individual.
Effective public relations involves proactive planning for communication. We help our clients develop clear messages, identify target audiences, and execute tactical plans to move an issue from one point to another.
Public relations is a dynamic field that draws on a variety of disciplines to serve our clients’ needs effectively. It is an exciting profession that requires creativity, strategic thinking, and a deep understanding of communication principles.