Reactive vs. Proactive Crisis Communication

Reactive vs. Proactive Crisis Communication

When a crisis hits, every second counts. At dovetail solutions, we understand that how an organization responds to a crisis can shape its reputation for years to come. Whether the challenge is executive misconduct, a faulty product or social backlash, the difference...
ripple effect – 20th anniversary

ripple effect – 20th anniversary

A Message from Our Founder & CEO “It is good to have an end to journey toward; but it is the journey that matters, in the end.” Ernest Hemingway I love this quote and have lived by it since I was starting out as a young staffer. I have always long believed it is...
Reactive vs. Proactive Crisis Communication

Crisis Communication Trends

A crisis can strike at any time, often without warning. How an individual or organization reacts can shape public perception for years to come, and the ability to communicate clearly, calmly and credibly under pressure is increasingly important in our fast-paced media...