Think small: three benefits of working with a boutique PR firm

Hannah Morris Blog

If you’re looking for a public relations agency in Colorado to work for, or to work for you, don’t overlook Denver boutique PR firms like dovetail solutions. Because while it’s easy to get sucked into the hype surrounding industry giants, bigger isn’t always the best choice for your personal or professional brand. Here are three reasons why you should think small:

  1. Fewer silos = more savvy employees. With fewer people on payroll, those who work for boutique PR agencies have the freedom to broaden their skill sets, express their opinions and be more creative, which leads to greater job satisfaction and innovative client solutions.
  2. Less hierarchy = more access. Boutique PR firms don’t have excess layers of management, which empowers employees to take on elevated levels of responsibility and enables clients to have their needs met faster.
  3. Less quantity = more quality. Small, locally owned boutique PR agencies offer a network of specialists from all corners of the professional world who love what they do, and do it well, especially when they have the same goal to achieve.

I have had the honor of working with several of Denver’s best boutique PR firms, and can attest to the fact that some of the hardest working PR pros you’ll ever meet in Colorado don’t have corner offices – although they’d never say no to a nice view. Instead, they tend to be hiding in plain sight at LoDo coffee shops, brainstorming how they can get media coverage for a local non-profit despite their smaller budget.

So if you or someone you know want to take their career or communications plan to the next level, think small.