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Cara Crifasi, Board President, PRSA ColoradoIn Colorado we are lucky to have such a strong and inspiring public relations and communications community. Our talent is vast and spans agencies, corporations, independent practitioners, nonprofits and government agencies. Every May, PRSA Colorado celebrates the passion, dedication and creativity poured into the extraordinary work executed and planned the previous year with the Gold Pick Awards.
Looking back on what you achieved is a humbling and proud moment, for sometimes you do not truly realize the magnitude of something you breathed and lived until you reflect and analyze. Preparing that campaign summary always gave my team and me a moment of pause – we did not truly see how extraordinary our work was until we captured its story and dug into the results. I hope the process is similar for you and your teams. If you have never submitted your work for an award, I urge you to start thinking today about doing it. What am I doing in 2015 that is extraordinary? What am I doing today that will win a Gold Pick or a PRSA Silver Anvil in 2016?
Not only does PRSA Colorado honor campaigns and components, but it also awards individuals and teams that continue to inspire us, lead us and make us better professionals as well as strengthen our profession itself by their influence and action. For me the PRSA Colorado Gold Pick Awards ceremony is a special evening. It’s one night where we get to be one community. One night where we get to celebrate together. One night where we are collectively inspired. One night where we can be proud of both our achievements and those of our friends and colleagues.
Continue doing amazing things. Celebrate the big and small wins, and once the work is done or a campaign is executed, remember all the fun, the hard work, the challenges and the goals met and exceeded. Doing so creates an intrinsic reward and reveals all you accomplished.
Learn more about the awards and this year’s Gold Pick Winners.
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