The “dovetailing” of a smart relationship development strategy and a highly effective public relations/brand outline is a new concept to the world of public relations. dovetail solutions has made that nexus the essence of our work. However, it only works if a company gives back to its community by providing an example and investing in next generation leadership.
Interacting with young professionals in a variety of ways, the firm most recently welcomed a student from the University of Colorado into the office as a part of the PRSA Student Shadow Day. The opportunity to mentor a next generation worker was rewarding and enjoyable for all of the dovetail team, as the student was able to sit in on client calls and network with PR professionals.I have also had the pleasure of visiting various Denver high schools as a part of the PRSA Junior Achievement program, connecting executives to students in the classroom. Following a discussion of the PR profession and my own career, students asked a wide range of questions, many of which pertained to crisis management for clients. I found great value in seeing students take diverse interests in a broad range of topics and clients.
The internship program at dovetail provides young professionals with hands-on experience in client relations and provides them with exposure to the processes of a thriving and active office space. This real world experience is invaluable to developing future leaders. As we all started out as aspiring professionals, it is an honor to invest in guiding these upcoming leaders on their professional journeys.