Dave Farmer – Director, Creative Services and Digital Marketing

Dave Farmer

Dave Farmer
Director, Creative Services and Digital Marketing

Dave is a marketing executive who provides strategic leadership as well as hands-on creative execution for dovetail clients. He has been with the dovetail team since 2007, and our clients have come to rely on Dave and our creative team for their deep experience across the full spectrum of marketing tactics and tools. Our clients appreciate his knack for discerning what is most effective to use, and how and when to use them. Whether it be a more traditional marketing approach, a 360-degree digital/online marketing campaign, or the latest social media/guerrilla trends, Dave ensures that dovetail’s efforts are always aligned with a client’s bottom-line business objectives while attaining maximum impact in the most cost-efficient manner.

With 20+ years’ experience in creative marketing and brand design, Dave’s expertise spans b2b and b2c marketing strategy, branding, digital and print design, advertising campaigns and collateral development. Dave’s creative portfolio includes well-known brands such as Discover Financial, Apple, Starbucks, Citibank, Delta Airlines, Capital One, American Express, and Bank of America, among others. He approaches each project with an eye toward helping the client set themselves apart in a crowded and noisy marketplace, and consistently produces striking creative and measurable, revenue-generating results.

“Good design strategy and thoughtful messaging will help [our clients] not only combat the over-saturation and the blurring of value in a particular market…it will launch the brand into a clearer and distinctive atmosphere, easily attracting the right customers despite intense competition.”