web design/social media engagement

Your website is, arguably, the most important asset your company owns. It is the first place people will look when they hear about you. After a quick Google search, anyone in the world gains knowledge about you and your company. Will the information they find on the web promote the values of your company, both graphically and in written form?

This question is exactly the reason why we put a strong emphasis on putting the web to work for our clients. At the center of a good web strategy is a website, of course. It is the ultimate "brochure" -- presenting your company and its value proposition in the best light possible, able to be found by anyone with access to the Internet. But in this day and age, it is simply incorrect to assume that just having a website is all you need. In fact, your brochure website is just one part of the equation.

Web Trends

At dovetail solutions, we have worked hard to stay on top of the social media trends of the last five years. What once were thought of as passing fads (blogging, tweeting, etc.) are now powerful methods of engagement that offer opportunities to connect with your audience in meaningful ways. With this in mind, we work with our clients to develop not only a website, but a robust and full-featured blog and social media strategy.

Blogging

The blog is possibly as important as the website itself, in that it allows you to truly showcase the thinking and value of your company, as well as to offer a more personal take on how you conduct your business. Studies indicate that web visitors can "sniff out" un-authentic marketing jargon that is prevalent on websites; therefore, because of the personalized nature of the blog, it is perceived to be more honest and readers are much more trusting of it. Though the idea of blogging makes nearly every client shudder for a moment, we quickly put the fear to rest and show you just how easy it is to start blogging and to maintain a blog on a weekly basis. The best benefit? The search engine optimization (SEO) that is derived from steady blogging is priceless. Search engines are biased toward blogs because of their timely and relevant information. If you don't have a blog, you will not be able to compete for search terms.

Social Media

Furthermore, utilizing social networks such as Facebook, LinkedIn, Twitter, Digg, et al., can have a great effect on the visibility your brand receives "out there" on the Internet. Just as they feel about blogging, most clients are initially against engaging in social media, but quickly realize the importance of being present where the conversation is already happening. Without being involved in the social media landscape, you are essentially deaf to a very important conversation that previously, you were completely unaware of.

Increasing Traffic

The old-school way of thinking -- that people will just show up to your brochure website on their own volition -- is just not accurate anymore. You must entice people to your business' home on the Internet (your website and your blog) by engaging them where the conversation is already taking place: on social networks. The new-school thinking shows that utilizing social media will significantly increase traffic and visitorship to your blog and website.

dovetail solutions is well versed in the requirements of a business in the social media age. Let us work with you to enable a web presence that will benefit and build your brand value.