PR/Media Relations

The world of PR/media relations is evolving. The right firm understands how to harness the power of new technology, build long-standing relationships and craft original ideas to tell a client’s story. Getting valuable media exposure is both an art and a science, starting with a focused strategy to develop solid messages that are newsworthy and speak to the people that the client wants to reach.

dovetail solutions is comprised of a team of communication professionals who have extensive experience working on both sides of media and creating PR plans that deliver measurable results. Combining strong writing skills with an insight for what makes a good story, and maintaining established relationships with key media contacts allows us to offer proven expertise in this area.

Our approach doesn’t focus on the traditional method of just widely sending out a press release with the hope of getting coverage. dovetail solutions is smart, methodical and forward-thinking in using the right tools to reach the right audiences in a timely manner, positioning clients as thought leaders and maintaining a consistent presence through valuable media exposure.

Key components of our services in this area follow:

• Developing a comprehensive PR/media relations plan that reinforces clients’ objectives and outlines tactics specific to their situation.
• Drafting and distributing press releases, media pitches, contributed articles and other media opportunities.
• Utilizing media technology to gather intelligence on target publications, resources and editorial contacts.
• Identifying and submitting candidates for leading industry awards and recognitions.
• Training clients in depth in media training to prepare them for media interaction.
• Integrating social media tools as part of the overall PR/media relations strategy and consultation on developing an effective, customized social media plan.