An Affair to Remember

Last Friday evening, dovetail solutions hosted its annual client appreciation event at The Denver Botanic Gardens. With good food, fun music, and great company, we celebrated our clients and the work we do together. I can’t think of a better time to be honest. In the few hours we all spent together, we shared numerous laughs, new and old stories, and got to know each other outside of work.

In my experience, before dovetail solutions, most of my advisers would stay in touch with clients via birthday cards, newsletters, phone calls, holiday gifts, or the occasional lunch or golf outing. While client communications like these are essential, nothing builds affinity and goodwill quite like a client appreciation event. The resulting loyalty, referrals, and introductions far exceed the costs and the traditional way of staying in touch.

It was a pleasure putting this event together. From the creation of the invitation, receiving RSVPs, hand- delivering each ticket, to the final event – it was a great success. Many times, we get wrapped up in the day-to-day work we face, but there is such satisfaction to actually see just how much your clients appreciate such an event, and in turn, they see how much we truly appreciate each of them.