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Monday
May242010

dovetail solutions achieves 5 years of success 

 

The idea of investing in one’s community through service is certainly not a new idea.  It also is not revolutionary to tie one’s civic engagement to the bottom line of a profit sheet.  However, what I seem to not find very much of are the ties among the corporate, philanthropic, and governmental sectors tying back to one’s individual or company brand or public identity.

So, like a typical first time entrepreneur, I launched without a real plan.  I knew the mission, I had a good idea of where I wanted to end up, I just had no real end game of how to get there; which happened to drive my wife completely insane.  I remember her telling me about things like this flailing along because they have no real road map to success.  Well, its five years later and we have achieved a fairly decent standard of living on this initial “rudderless” idea.

We have done a lot, actually.  Companies big and small, sophisticated non-profits, and several major political campaigns have put there faith in us, and have been very happy with the results. 

I dare say, as we as the “dovetail solutions family” celebrate our five year anniversary; it’s been so sweet.  It’s been fun, we have grown as a team, and it’s only the beginning.  Brand building works, if done strategically, thoughtfully, and with the end in mind.  Its how one dovetail’s it with his/her efforts community-wide that can make the biggest difference.  Thanks for a great 5 years.

 

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