Former Quaker Oats CEO John Stuart famously said, “If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you.”
We believe our clients live in that same reality, where reputations define success or failure. In a professional environment where trust and accountability is paramount, the values of transparency and authenticity must be conveyed throughout the entirety of the brand story. This rests at the very foundation of who we are as a firm, and is carried out throughout each brand opportunity for our clients.
A company’s brand standards encompass the essence of the organization and the way it is identified, both internally and externally. The key components of leading and then supporting these brand standards are consistency, fulfillment, and meeting and surpassing the expectations of those who come in contact with such. We help our clients develop, and then enhance, brand integrity through tangible elements and their execution in all forms of branded communications: namely, printed collateral, online content, and everything in between. By following specific brand guidelines, our clients’ brands leave their fingerprints across all means of communication.
Our brand services include:
- Defining & creating brand and message
- Developing brand standards manual
- Mapping community/stakeholder network
- Translating the brand into all forms of communication, including online and social media
- Fostering community recognition
- Managing reputations
- Thought leadership